How To Start An Outdoor Advertising Agency In Nigeria 2019/2020
- 1 How To Start An Outdoor Advertising Agency In Nigeria 2019/2020
- 1.1 How to Start An Outdoor Advertising Company In Nigeria
- 1.2 Other Amazing Business You Can venture Into Today
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if you’ve been considering starting an outdoor advertising company, then this page is definitely for you and will go a long way into helping you know the important features or makeup of this business. Many people refer to this kind of business as the billboard business and they are not mistaken.
Every day here in Nigeria, a lot of businesses are springing forth and a lot of them are looking for ways to advertise their products and services, to make their business more visible to their potential customers. So, this business is a lucrative business that will spin in a lot of money to their starters, especially here in Nigeria.
In today’s article, I’m going to guide you on how you can start this business and make money just like your competitors. With a detailed business plan and a good feasibility study, you can turn this business to a goldmine.
How to Start An Outdoor Advertising Company In Nigeria
1. Business Plan
Before you settle down to write your business plan, you’ll need to first conduct a feasibility study, to know how feasible this business is. A business plan is like a compass; a guide that helps you navigate while a feasibility study exposes nitty-gritties that’s needed to make this business feasible or doable.
An outdoor advertising company business plan might seem like a hard nut to crack. In that case, you can hire a business plan writer to help you out for a little token. Please, stay away from sites that gives you sample business plans. Those documents are as good as having no business plan at all.
Make sure you employ a business consultant to help out, his fee might not be cheap, but he will give you that which you need to succeed.
2. Business Finance
How will you source for finance in other to start this outdoor advertising company? You could start with your personal saving, borrow from friends and family, get bank loans or overdraft. You can even attract angels or investors if your business plan is very catchy and realistic.
The amount you need to start this business will be made known once you have conduct your feasibility study and a business plan written. Your feasibility study enlist things needed to make the business operational and viable.
3. Get Required Licences and Permits
There are lots of associations you need to obtain their permit and license before you can be allowed to operate as an outdoor advertising company here in Nigeria.
Register your business as a single entity, then forge ahead to register with associations like APCON – Advertising Practitioners Council of Nigeria, AAAN – Association of Advertising Agencies of Nigeria, ADVAN – Advertising Regulatory Bodies of Nigeria and so many of them.
Make your research, locate their office in your locality and register with them. Not doing that is like playing with fire. You can even be sued.
4. Get an Office
Rent an office that is very close to the city, a busy location is usually the ideal for an outdoor advertising company.
Once that is done, furnish your office in a classic way, a way that depicts professionalism and class. Get the required equipment like computer systems, printers, billboards etc. through your business plan, the things you need will be made known.
5. Hire Experienced Staff
An outdoor advertising company requires the hands of experienced personnel who can help make a difference through their skills and creativity.
You’ll need to employ graphic designers, marketers, portfolio managers, and some engineers who will handle the mounting of the boards. When all the right mechanism is put in place, this business will have no choice but to BOOM.
6. Have a Website
Having a website isn’t hard these days. With N50,000, you can have a professional WordPress website in a matter of days.
This website also serves as a medium to also advertise yourself and show what you have offer to your potential market, including samples of works you have done before.
When getting your outdoor advertising company website done, don’t forget to also make your contacts and office address known, including links to your social handles like Facebook, twitter, LinkedIn etc.
7. Business Launching
Before you unveil your market to the world, it will be proper to announce your arrival through launching your business and inviting guests that could also be potential clients. Having influencers attend the event will also help a lot in creating awareness about your business. This event will cost your money, but the gain will be worth it.
An outdoor advertising company is the only business that other businesses depends on for their survival. Imagine if you get a contract from big multinational companies like MTN, AIRTEL, GLO, PEPSI, COKE etc. Election is also around the corner and you know politicians don’t mind paying millions just to have their banner displayed for public view
That’s the much we can take on the topic “How To Start An Outdoor Advertising Agency In Nigeria 2019/2020”.
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